The future of true operational effectiveness in law firm marketing departments comes down to data-driven marketing analytics.
In this Fireside Chat, Jason Kennedy, one of Calibrate’s Marketing Operations Consultants, joins NEXL’s Ben Chiriboga to discuss how CRMs and marketing analytics work together to create better results for law firms.
The discussion features conversation around:
- The challenges with CRM usage today
- How cutting-edge firms are better leveraging CRMs
- The evolving role of the CRM Manager to Data Manager
- Near-future state of CRM and how it could be used for data-driven marketing strategy
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