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The future of true operational effectiveness in law firm marketing departments comes down to data-driven marketing analytics. 

In this Fireside Chat, Jason Kennedy, one of Calibrate’s Marketing Operations Consultants, joins NEXL’s Ben Chiriboga to discuss how CRMs and marketing analytics work together to create better results for law firms.

The discussion features conversation around:

  • The challenges with CRM usage today
  • How cutting-edge firms are better leveraging CRMs
  • The evolving role of the CRM Manager to Data Manager
  • Near-future state of CRM and how it could be used for data-driven marketing strategy

Redesigned Events Process Creates Efficiencies

| Business of Law, Case Studies, Marketing Operations | No Comments
The Challenge A dedicated Events team within an Am Law 100 firm's 54-person Marketing & BD function was experiencing stress…

Should Law Firm Staff Be Worried About Job Cuts and the End of Hybrid Work?

| Articles, Future of the Legal Profession, Market Trends | No Comments
While staff could see lower pay raises in the near future, mass layoffs are unlikely, said staffing experts. David Schaefer…

As New York Law Firms Turn to ‘Remote August,’ Questions Linger on Industry’s Long-Term Office Flexibility

| Articles, Future of the Legal Profession, Market Trends | No Comments
Several big law firms have instituted remote-working policies for August, calling into question future opportunity for remote-work. Jessica Cox In…

Podcast: CRMs & Marketing Analytics

| Marketing Operations | No Comments
The future of true operational effectiveness in law firm marketing departments comes down to data-driven marketing analytics.  In this Fireside…