CEO, Founder

Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate’s consulting services and product development.

Insider Knowledge

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including two terms as a Regional President and two terms on the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

Cross-Industry Connectivity

Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

Recognized Expertise

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession. She also is a Fellow of the ALM Intelligence Program.

For four years running, 2020-2023, Jennifer has been named as a Global Top 100 Leader in Legal Strategy and Consulting by

In 2023, Jennifer was recognized as a Women in Business nominee by the Austin Business Journal.


Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.

Insights from Jennifer

The ‘Attorney Concierge’ Era for BD Professionals Is Over

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The relationship between attorneys and marketing and business development professionals in Big Law firms is changing as firms explore new…

Jennifer Johnson: 2023 Women in Business Nominee

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September 1, 2023 – Jennifer Johnson, CEO, Founder of Calibrate, was recognized as a 2023 Women in Business nominee, an…

Calibrate Appoints Managing Director, Executive Search

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Calibrate Expands Executive Search - Talent Management Division with the Addition of a New Managing Director  September 6, 2023 –…

What’s the State of Your Data?

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Calibrate's 2023 Law Firm Marketing Operations Index study aims to better understand the progress the legal industry continues to make…