CEO, Founder

Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate’s consulting services and product development.

Insider Knowledge

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including two terms as a Regional President and two terms on the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

Cross-Industry Connectivity

Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

Recognized Expertise

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession. She also is a Fellow of the ALM Intelligence Program.

For five years running, 2020-2024, Jennifer has been named as a Global Top 100 Leader in Legal Strategy and Consulting by

In 2023, Jennifer was recognized as both a top Women in Business nominee as well as a Best CEO nominee by the Austin Business Journal.


Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.

Calibrate News

Completed C-Suite Searches: Q1, 2024

| Media Features/Quotes | No Comments
We are deeply grateful to our forward-thinking clients and outstanding candidates for entrusting us to represent them during these recent…

Law Firm Marketing/BD Department Size Study 2024

| Market Trends/Intel | No Comments
Calibrate's latest study, conducted in partnership with our UK affiliate Totum, measures the sizes of Marketing/BD Departments in both North…

What’s in a Name? Law Firms Rebrand HR to ‘People Operations’

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In a recent article, Calibrate Managing Director Haley Revel speaks to the legal industry's rebranding of human resources and…

Employee Experience Strategy Can Boost Law Firm Success

| Media Features/Quotes, Talent Management | No Comments
In a recent feature in Law360, Haley Revel provides insight into how law firm leaders can bolster their employee experience…