JENNIFER JOHNSON

CEO, Founder

Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate’s consulting services and product development.

Insider Knowledge

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including two terms as a Regional President and two terms on the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

Cross-Industry Connectivity

Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

Recognized Expertise

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession. She also is a Fellow of the ALM Intelligence Program.

For four years running, 2020-2023, Jennifer has been named as a Global Top 100 Leader in Legal Strategy and Consulting by LawDragon.com.

In 2023, Jennifer was recognized as a Women in Business nominee by the Austin Business Journal.

Background

Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.

Calibrate News

What’s in a Name? Law Firms Rebrand HR to ‘People Operations’

| Media Features/Quotes | No Comments
In a recent Law.com article, Calibrate Managing Director Haley Revel speaks to the legal industry's rebranding of human resources and…

Employee Experience Strategy Can Boost Law Firm Success

| Media Features/Quotes, Talent Management | No Comments
In a recent feature in Law360, Haley Revel provides insight into how law firm leaders can bolster their employee experience…

Strategic Planning Guidelines to Drive Strategic Alignment

| Firm Leadership/Governance, Media Features/Quotes | No Comments
In a recent edition of Law Practice Today, David Schaefer provides strategic planning guidelines to aid law firm leaders in…

Expect More Tech And Talent Roles In The Law Firm C- Suite

| Media Features/Quotes | No Comments
For years, law firms have actively recruited non-lawyers into high-ranking C-suite positions, and this trend of corporatization hasn't slowed, with…