Cassidy coordinates marketing strategies for Calibrate.
Prior to joining Calibrate, Cassidy worked in both corporate and startup environments helping companies create and execute marketing and business development initiatives. Her experience has equipped her with the ability to create powerful content and campaigns that exemplify both brand identity and attention to UX.
Cassidy graduated with a dual Bachelor of Arts degree in Interpersonal and Organizational Communication and Psychology from the University of North Carolina at Chapel Hill. She resides in Charlotte, North Carolina with her two rescue animals, Dallas and Azula.