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Learning From Leading Legal Marketing Teams

Marketing Operations, the function of overseeing an organization’s marketing program, campaign planning and annual strategic planning activities, has become more increasingly prevalent in the legal industry in recent years.

Many law firms recognize the fundamentals for success in marketing operations, including:

  • determining an overall vision and strategy  
  • improving the quality of marketing data 
  • standardizing processes 
  • training users  
  • realizing value from previously committed investments.  

However, few leading firms have successfully aligned their marketing technology, processes, people, and data to drive business results.

Download Our Best Practices Brochure

On the following pages, we have compiled a list of best practices for marketing operations that leading law firms are applying. We have arrayed these practices into four broad categories: Data, People, Processes and Technology.

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Best Practices for Law Firm Marketing Operations