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Calibrate is pleased to participate 2022 RubyLaw Legal Marketing Technology Study, conducted in concert with the LMA.

RubyLaw and the Legal Marketing Association (LMA)’s annual study explores and documents the prevailing technology systems used by legal marketers across firms of all sizes.

The study revealed three insights that have crucial implications with substantial financial ramifications:

  • Significant gaps in marketing technology adoption remain across the legal sector.
  • Underinvestment in platforms costs firms on multiple levels.
  • Failure to support key systems with ancillary tools makes firms appear more dated and miss key business opportunities.

Each insight is accretive or compounded (i.e., significant, sector-wide gaps point to a lack of investment in platforms) that then point to a failure to support key systems with ancillary tools. The net result is that firms appear more dated and lose out on new business opportunities.

Sign up for the webinar Stack Ranking, Part 2, taking place on Friday, Sept. 30, during which the RubyLaw team, and special guests from Clark Hill, Womble Bond Dickinson, and Calibrate, will explore how legal marketers can overcome gaps and challenges to achieve successful business outcomes.

The full report, which includes all findings, deeper explanations, caveats, considerations, respondent priorities and illustrations, is available here.

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