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Calibrate’s latest study, conducted in partnership with our UK affiliate Totum, measures the sizes of Marketing/BD Departments in both North America and the UK. The goal of this survey was to benchmark Partner:Marketing/BD and Lawyer:Marketing/BD ratios to help our clients understand their competitive advantage. We hope you will find this report useful in benchmarking your marketing/BD investments to support planning for the future.

Survey Results


Get in Touch

Interested in learning more about this research or how your firm can be involved in future studies? Please reach out to Jennifer Johnson, CEO of Calibrate.