Calibrate’s 2023 Law Firm Marketing Operations Index study aims to better understand the progress the legal industry continues to make in adopting marketing operations best practices.
Our research methodology was based on seven categories of leading marketing operations business practices demonstrated by the highest-performing marketing and business development functions across all industries. For statements corresponding to each category, respondents were asked to rate both the importance of the business practice to the firm and the firm’s performance in executing it using a six-point scale (0-5).
The category of talent and knowledge assessed firms’ commitment to developing their Marketing/BD talent and knowledge base.
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