Calibrate, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms in the US, Canada and the UK.
The goal of our Law Firm Marketing/BD Department Size Study was to benchmark Partner:Marketing/BD ratios to help our clients understand their competitive position. We also wished to understand law firms’ responses to the Covid-19 pandemic, as well as their intentions for investment in marketing technology, shared services and dedicated sales professionals.
Review the findings below:
Learning From Leading Legal Marketing Teams Marketing Operations, the function of overseeing an organization's marketing program, campaign planning and annual…
Optimization Stems From Calibration The field of marketing operations has become paramount in modern operational management within the legal industry.…
Top Insights We Gathered from Our Clients this Past Year During 2022, Calibrate conducted more than 70 recruiting, talent management,…
Over the past five years, Marketing Operations -- the systematic planning, implementation, and management of processes and resources to support…
