Calibrate Strategies, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms in the US, Canada and the UK.

The goal of our Law Firm Marketing/BD Department Size Study was to benchmark Partner:Marketing/BD ratios to help our clients understand their competitive position.  We also wished to understand law firms’ responses to the Covid-19 pandemic, as well as their intentions for investment in marketing technology, shared services and dedicated sales professionals.

Review the findings below:

Related Insights

Webinar: Budget Strategies for 2022

| Being a Leader, Calibrate Strategies News, Future of the Legal Profession, Jennifer Johnson, Webinars | No Comments
Join Calibrate's Jennifer Johnson and other industry experts for a  Law.Com webinar on budgeting and forecasting for 2022. Law firms…

Webinar: Platforms, Not Platitudes

| Calibrate Strategies News, Events, Featured | No Comments
Please join RubyLaw and Calibrate for a complimentary high-impact webinar on Thursday, September 23 Firms on the cutting edge don’t…
Digital Marketing Survey

Law Firm Marketing/BD Department Size Study

| Calibrate Strategies News, Jennifer Johnson, Market Trends, Marketing Operations | No Comments
Calibrate Strategies, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms…

The Legal Marketing Technology Ecosystem

| Articles, Marketing Operations, Marketing Technology | No Comments
Identifying Gaps and Opportunities for Firms of All Sizes By Gordon Braun-Woodbury and Alexander Kotler In a joint study conducted…