Skip to main content

Hiring the right marketing professionals for your law firm isn’t a luxury; it’s a necessity if your firm has any chance of standing out from the crowd. These important people are “Revenue Enablers™,” the ones who make all of the revenue possible. So how do you find them?


Jennifer JohnsonMichelle Calcote King invites Jennifer Johnson, the Founder and CEO of Calibrate, onto the Spill The Ink podcast to talk about revenue enablers and how to find them for your law firm. They discuss the current trends of the legal marketing world and how to stay on top of them. They then go into detail on what makes a revenue enabler, flexible work arrangements and why so many marketers are leaving the legal industry.

Here’s a glimpse of what you’ll learn:

  • What the “Revenue Enabler” movement is and why Jennifer is so passionate about it
  • Why it’s so important for law firms to eliminate the “non-lawyer” phrase and mentality
  • The traits of a Revenue Enabler
  • What legal marketing trends Revenue Enablers are staying abreast of
  • How IT and marketing can better work together to enable revenue and drive results
  • How flexible work arrangements are impacting the talent life cycle at law firms
  • The factors driving the current migration of business professional talent out of the legal industry
  • The types of roles being added to law firm marketing departments
  • Calibrate ID, Calibrate’s annual research program
  • Jennifer’s approach to networking

More Calibrate Insights

The True Cost of Placement

| Building a Team, Executive Search, Featured, Leadership and Talent, Revenue Enablers™ | No Comments
Why work with Calibrate to address your Revenue Enabler™ recruiting needs?  Because we will reduce your true cost of placement.…
Team handshake

Trust, Client Access, and a Voice:
Calibrate on CMO Hiring

| Being a Leader, Building a Team, CMOs, Compensation | No Comments
Calibrate Founder and CEO Jennifer Johnson comments on issues in CMO hiring and retention in this Law.Com article. Jennifer Johnson…

Innovating the Law Firm Client Experience in a Post-Coronavirus World

| Articles, Being a Leader, Calibrate News, Change Management, Future of the Legal Profession, Leadership and Talent | No Comments
Law firms should be reimagining their businesses in a future that may be very different from today. Now is the…
podcast

Revenue Enablers™ on Vertex Advisors’ Podcast

| Calibrate News, Podcasts, Revenue Enablers™ | No Comments
Special guest Jennifer Johnson, CEO and Founder of Calibrate, joins Vertex Advisors podcast for an interesting discussion on legal marketing…