Inefficient workflow. Low quality data. Lack of user acceptance. Low ROI on technology spend. Inability to measure results. A fragmented martech stack can cause a host of problems – and often is the result of a piecemeal approach that combines multiple technology platforms with limited integration among them.
Calibrate Strategies’ research has found...
The typical law firm uses 17 separate marketing technologies, and lack of integration is the No. 1 technology challenge facing law firm CMOs.
Mapping Your Future
We start our technology assessments by identifying the gaps and opportunities in your martech stack. We then suggest options to bridge them, ranging from incremental improvements to complete renewal.
In a typical engagement, we assess your firm’s performance on 15 or more specific marketing and BD capabilities that are enabled by technology in law firms today. We compare your current state against our database of best practices in the field. We deliver an objective-weighted analysis that pinpoints the highest-impact areas for improvement.
How You’ll Benefit
“We knew that the firm needed a more up-to-date approach to marketing technology, but we were not sure where to start. Calibrate Strategies’ business-focused approach gave us a roadmap for the martech investments that would give us the best return.”Nicole Kershaw, Chief Business Development OfficerHarter Secrest & Emery LLP
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