Using research-based models, proven methodology and deep knowledge of legal marketing processes and teams, Calibrate Strategies assesses the Marketing/BD department and create a roadmap for business and team growth.
Our Department Assessments help CMOs and law firm management:
- Identify and retain top business services talent.
- Understand a marketing team’s capabilities and opportunities for development.
- Articulate departmental value.
- Enhance communication with attorneys and executive leadership.
Time Tracking and Analysis
Most Calibrate Strategies department assessments start with a short-term time tracking assignment. Working with your firm’s IT department, we configure and deploy a simple, lightweight time tracking software to all members of your team.
Tracking all team members’ time over a four- to six-week period helps to de-bias judgements about how valuable time is spent. Calibrate provides an analytical report offering clear insight on how efficiently your team is working, and which attorneys’ practices and projects demand the most marketing support.
Review of Team Composition and Structure
The structure of your Marketing and BD team, and the defined roles within it, are critical to the firm’s success. Calibrate will conduct stakeholder interviews to review your team, assess the roles and competencies of its members, and provide a report comparing structure, processes and metrics at comparable law firms.
Marketing Technology Roadmap
A fragmented martech stack can cause a host of problems – and often is the result of a piecemeal approach that combines multiple technology platforms with limited integration among them.
We start our technology assessments by identifying the gaps and opportunities in your martech stack. We then suggest options to bridge them, ranging from incremental improvements to complete renewal.
ROI Measurement and Reporting
Can you attribute marketing activities to revenue and back up your recommendations with data? Do you struggle to create meaningful reports from data in your spreadsheets, CRM, email, financial and other systems? Do you wish you could visualize your most important marketing and BD data on demand?
We can bring your firm’s marketing data to life with powerful data visualization and sophisticated dashboards. We partner with Revenue Enablers™ on a project basis to build high-impact visual reports that:
Uncover business insights
by combining financial, marketing and matters data in a single report.
Encourage client focus
with an all-in-one dashboard for each of your practice groups or key clients.
Engage your attorneys
by displaying marketing data in a visual format that highlights trends and issues.
Save you time and effort
by automating cumbersome manual reports.
Increase accountability for results
with Key Performance Indicators for each of your programs.
of AmLaw firms are experiencing revenue volatility.
of firms reported increasing marketing and business development budgets.
of respondents do not know what milestones or metrics they have to hit in order to be promoted or how long that will take.
The average estimated return on investment from $1 million of marketing and business development spend for an AmLaw 200 firm.
Source: ALM/Calibrate Strategies Law Firm Revenue Enabler™ Compensation Study
Are you ready to gain new
insight into your team?
Law Firm Renews its Marketing and BD Function
Calibrate Strategies was engaged to conduct 360-degree assessment of the function, with recommendations to assist in decision making.
COO Refocuses Marketing and BD Team
Prior to hiring a new marketing/BD leader, the Chief Operating Officer engaged Calibrate Strategies to provide an independent report on the team’s composition, structure and processes.
Time Analysis for Legal Marketing Team
The new COO of a midsize law firm needed to understand the current activities of the marketing and BD team.
Visual Dashboards Provide Insight into Top Clients
An AmLaw 100 firm wished to expand and deepen relationships with its top 30 clients.