Calibrate Strategies

Empowering the Industry’s Best Business Teams

Calibrate Strategies’ advisers ensure your Revenue Enablers™ have the infrastructure they need to thrive. We help you deliver superior results through the strategic use of:


Build a data-driven culture through metrics, key performance indicators, dashboards and scorecards to measure efficiency and effectiveness.


Assess business activities’ impact on firm goals, then plan structural and operational changes to improve alignment.


Quantify the cost and impact of core business processes supporting the firm’s profitability; modify them for stronger ROI.


Design and implement processes around client data to improve their quality, accessibility and relevance for decision-making.


Assess CRM, email marketing platforms, social media, web content, event management, lead generation, analytics and more.

Being a Leader

Webinar: Budget Strategies for 2022

Join Calibrate's Jennifer Johnson and other industry experts for a  Law.Com webinar on budgeting and forecasting for 2022. Law firms…
Calibrate Strategies News

Law Firm Marketing/BD Department Size Study

Calibrate Strategies, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms…

The Legal Marketing Technology Ecosystem

Identifying Gaps and Opportunities for Firms of All Sizes By Gordon Braun-Woodbury and Alexander Kotler In a joint study conducted…

Measurement Readiness Quiz

Take our online quiz to determine your firm’s level of readiness for a formal marketing measurement program.