“Calibrate has been a true business partner and trusted adviser to us as we advance our marketing technology strategy. They produced a concise, actionable report that allowed us to create leadership consensus on the critical issues we needed to work on. They helped us design a new martech team structure and find the right talent to fill some critical skill gaps. They provided interim leadership while the team was rebuilt, and they continue to offer market insights to help us make business decisions about our marketing technology and processes.”

Megan ShowermanSenior Director, Marketing and Business Development | Fenwick & West LLP

“When we needed to rebuild our approach to marketing and business development from the ground up, we asked Calibrate Strategies for help. They delivered an assessment of the current BD team to identify capabilities, strengths, development opportunities, gaps, and future potential. Their consultants also gave us an independent assessment of our marketing technology that showed us the gaps we needed to bridge in the short and long term.”

Kit MurphyChief Operating Officer | Bricker & Eckler LLP

“Calibrate has helped us understand the strengths and limitations of our current marketing technology and processes. Their report pinpointed areas where we were not taking full advantage of the tools we already had in place. They provided practical suggestions for improving the status quo quickly, as well as a longer-term program for aligning marketing technology more closely with our firm strategy. They are insightful and easy to work with.”

Gillian WardGlobal Chief Marketing Officer | BCLP

“We partnered with Calibrate Strategies to review our CRM/Marketing Automation technology and to evaluate our digital marketing capabilities. They gave us a comprehensive, independent report on gaps and opportunities, with clear recommendations on where to invest. Their insights enabled a disciplined assessment of available technologies and the creation of a digital roadmap to support future growth.”

Jason BovisChief Strategy Officer | Pillsbury

“We asked Calibrate Strategies for a knowledgeable third-party viewpoint on our Marketing function’s structure, composition, processes and deliverables. After interviewing our partners and team members in depth, they gave us a comprehensive yet actionable report that accurately highlighted the critical issues and provided options for change – both immediate and in the long term. I believe we received great value and would not hesitate to recommend them for similar projects.”

Andrew SingerManaging Partner | Tannenbaum Helpern Syracuse Hirschtritt LLP