Skip to main content
In September 2020 Calibrate, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms in the US, Canada and the UK.

The goal of our 2020 Law Firm Marketing/BD Department Size Study was to benchmark Partner:Marketing/BD ratios to help our clients understand their competitive position.  We also wished to understand law firms’ responses to the Covid-19 pandemic, as well as their intentions for investment in marketing technology, shared services and dedicated sales professionals.

Review the findings below:

Related Calibrate Insights

Partner Compensation: Put It In Writing

| Business of Law, Compensation, David Schaefer, Future of the Legal Profession | No Comments
Make sure your law firm's partner compensation policies have been captured in writing and are in sync with your strategy,…

Realization and the Three Bears… or “What’s Real About Realization?”

| Being a Leader, Business of Law, David Schaefer, Future of the Legal Profession, Performance Measurement | No Comments
Is realization all it's cracked up to be as a law firm performance metric? Calibrate Managing Director David Schaefer recounts…

With Salaries Up to $1 Million, Law Firm Marketing Pros Finally Get Some Respect

| Calibrate News, Future of the Legal Profession, Jennifer Johnson, Market Trends, Media | No Comments
The Big Law war for talent isn’t just about lawyers. Law firms are also vying to hire top-level marketing and…

As Law Firm Business Pros Look to Other Industries, It Could Create a Dearth of Skilled Staff

| Calibrate News, Future of the Legal Profession, Jennifer Johnson, Market Trends, Media | No Comments
Law firm leaders are increasingly concerned about losing business professional talent—not just to other law firms. In an American Lawyer…