Podcasts
Recruiting the C-Suite for Corporate Law Firms
The Call for Universal Inclusion
Law Firm Culture and Marketing –
And How to Market Law Firm Culture
Revenue Enablers™ on Vertex Advisors’ Podcast
Taking the Interview Virtual
How to Build Your Dream Network
Recalibrating Your Law Firm to Run Like a Business
Articles
Mission Critical: Big Law Firms Prioritize Right C-Suite Talent
(The American Lawyer)
Are Law Firms Headed for an Era of Rapid Staff Turnover?
(The American Lawyer)
Expect More Tech and Talent Roles in The Law Firm C-Suite
(Law360)
Inclusion in Law Firms Should Be About Everyone—Not Just Lawyers
(The American Lawyer)
Six Steps for Law Firms Looking to Improve Their Culture
(Law 360)
World-Class Marketing: A Law Firm Call to Action
(Bloomberg Law)
How to Search for a Transformational Law Firm COO
(Law 360)
Don’t Let the “C” in C-Suite Stand for Complacency
(The American Lawyer)
Talent is Your Biggest Asset — All of the Talent
(The American Lawyer)
How to Build a Star-Studded, Long-Tenured Marketing Team
(Law Journal: Marketing the Law Firm Newsletter)
Reduce CMO Churn by Getting the Hiring Process Right
(Best Practices in Law Firm Marketing and Business Development)
Digital Marketing Strategy for Law Firms
(New York Law Journal)
Please Step Forward: Claiming Your Place as a Leader
(Forbes)
JENNIFER JOHNSON
CEO, Founder
Jennifer.johnson@calibrate-strategies.com
646-216-8779
Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.
Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.
As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate’s consulting services and product development.
Insider Knowledge
Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including two terms as a Regional President and two terms on the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.
Cross-Industry Connectivity
Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.
Recognized Expertise
In October 2017, Jennifer was inducted into the College of Law Practice 
Management, which recognizes distinguished leaders in the profession. She also is a Fellow of the ALM Intelligence Program.
For five years running, 2020-2024, Jennifer has been named as a Global Top 100 Leader in Legal Strategy and Consulting by LawDragon.com.
In 2023, Jennifer was recognized as both a top Women in Business nominee as well as a Best CEO nominee by the Austin Business Journal.
Background
Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.
Calibrate News
In a recent feature in Law360, Jennifer Johnson speaks to the imperative for law firms to adapt their leadership structures…
Business leaders are making major strides inside Big Law firms with the uptick in appointment of practice group specific C-suite…
Marketing and business development professionals are relatively happy in their jobs, but overwork and unclear career paths loom. In a…
Will more firms push to mandate additional in-office time following Latham's recent announcement? Legal industry experts counter that most leaders…