How successful have firms been in handling the stress of adjusting to the needs of the market, knowing how to present that message to clients, and understanding how a sustained firm culture plays a critical role in their ability to cope?
In this episode of the Three Geeks and a Law podcast, Barbara Malin, Chief Marketing and Business Development Officer at Jackson Walker, LLP, and Jennifer Johnson, CEO of Calibrate Legal discuss the critical role marketing, business development, and firm culture play in times of crisis.
Jennifer and Barbara tackle some very tough questions about whether firms know and embody their culture and if cultural bias hampers their ability to succeed. They also highlight how firms have adjusted their business development plans to support clients in light of COVID and anti-racism movements.
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