Category: Media Features/Press Releases

 Innovation shouldn’t be stalled because change management is hard. In a study ALM Intelligence conducted in 2020 with Calibrate, only 6% of respondents indicated that their

Law firms’ DEI investments and activity have climbed, yet the million-dollar question remains: will firms maintain the momentum once this initial flurry of activity

In an article in The American Lawyer, Calibrate CEO Jennifer Johnson discusses the results of her firm’s survey of law firm business services professionals concerning their firms’ efforts to

Law Practice Today interviews four legal industry thought leaders, including Calibrate CEO, Jennifer Johnson, concerning how we in the legal sector can start to change the

This article, published in the December 2020 issue of the Legal Marketing Association’s Strategies magazine, makes the case for Diversity, Equity and Inclusion in all areas

Historically, law firm marketing and business development professionals have been tasked with researching client prospects in advance of pitch meetings. Increasingly, a separate set

Commenting on the need for law firms to rethink the traditional Law Firm model in a post-pandemic world, Jennifer stated: “I would say the

Chapter 3: Professionalizing business talent, authored by Jennifer Johnson, CEO and founder of Calibrate, and Erin Meszaros, chief business development and client service officer at Eversheds

The Revenue Enabler Compensation Study, last conducted in 2018 and which looks at the compensation and financial data related to marketing, business development and communication

As a result many marketing leaders find themselves in a constant state of flux. They’re dealing with the above dynamic and they’re also under