Historically, law firm marketing and business development professionals have been tasked with researching client prospects in advance of pitch meetings. Increasingly, a separate set of data-savvy analysts performs the work and sends it to the marketing department. Commenting on increasing demand for business analysts in law firm Marketing and Business Development, Jennifer states:
“We’re seeing positions being added that are looking at making sense of the data across a law firm so that firm leaders can make decisions based on facts as opposed to hunches.”
