In January 2022 Calibrate surveyed first-chair Marketing and BD leaders at 80 law firms in the US and Canada.
The goal of our 2022 Law Firm Marketing/BD Department Size Study was to benchmark Partner:Marketing/BD ratios to help our clients understand their competitive position. In summary, our analysis showed that marketing departments are continuing to grow at a healthy pace.
Review the findings below:
Below is a two-page dashboard that provides an interactive view of the data collected.
The first dashboard has the ability to toggle the survey findings by revenue band and survey year. Applying these filters will provide specified data points for department size, partner headcount, partner to marketer ratio, and average headcount by job category.
The second page of the report provides data on projected team additions. When asked “in the following areas, will you be increasing the marketing & BD team over the next 1-2 years and by how many (FTE),” firms noted the number by which they expect each respective department to grow. The table below totals up the collective firm responses to produce the total for each category. This dashboard can be filtered by the number of lawyers and revenue band.