Get Ready for World-Class Legal Marketing

People. Process. Technology. Data.

Together, they drive action.
Harmonized, they drive success.
Optimized, they make your team world-class.

Do you have what it takes to be world-class?

Our recent Law Firm Marketing Operations Index indicates that a typical law firm has implemented 17 separate technologies to support Marketing & Business Development. CMOs report that less than 20% of those technologies are truly integrated. This lack of integration among a department’s various tools is the #1 technical challenge facing law firm CMOs today.

Our research delivered another clear message: CMOs are not confident that their firms meet best-in-class marketing & business development department standards. And that they have not yet fully aligned marketing activity with revenue growth or BI.

Does it matter? Absolutely.

The business leaders that marketers serve are motivated to wring the greatest possible value out of the firm’s marketing expenditure. If marketers can’t prove that value, they won’t have a seat at the budget table.

Putting it another way: If CMOs don’t have the facts about marketing’s business contribution at their fingertips, the opinions and preferences of individual law firm partners will determine their and their department’s fate.

Marshaling those facts to prove one’s value is key to legal marketers’ success and professional respect.

Take our quick Martech Readiness Quiz to find out where your firm stands — and how to leverage strengths and bridge gaps in your marketing technology.

Do you know how to transform great potential into sublime performance?

Do you have clearly defined processes to advance your business goals?

Do you understand and optimize your current marketing & business development technology capabilities?

Choose the package that’s right for you

  • “Measure Your Digital Health” Online Technology Assessment

  • CliftonStrengths Online Talent Assessment

  • CliftonStrengths Team Dynamics Report

  • Revenue EnablerTM Applicability Report

  • Content Marketing Process Template

  • Marketing Technologist Skills Checklist - Essential

  • Marketing Technologist Skills Checklist - Advanced

  • Marketing Technologist Job Description - Essential

  • Marketing Technologist Job Description - Advanced

  • Online Marketing Technology Skills Evaluation

  • Key Stakeholder Interviews

  • Executive Report on the Current State of Marketing Technology Systems Integration

  • Multi-year Roadmap for Priorities in Marketing Technology and Processes

  • Best Practices from Leading Legal Marketing Teams

  • Executive Brief

  • Marketing Team Time Tracking

  • Direct 1-on-1 Marketing Technology skills assessment for all marketing team members

  • 2-hr online workshop

  • Marketing Technology Stack Diagram


  • For up to 4 team members

  • Optional add-on
  • Optional add-on
  • Optional add-on


Please contact us for pricing
  • For up to 10 team members

  • For up to 6 team members

  • Optional add-on


Please contact us for pricing

Are you ready to take the next step?

Contact us to learn how Calibrate Legal can help.