Law firm marketing used to be about filling tables and and publishing newsletters ‒ but today, with the proliferation of digital channels, it has become a much more complex field.
How do you successfully orchestrate the multitude of tasks that comprise a BD program or marketing campaign — and do it repeatedly, with high quality, and at optimal cost? In many cases, the answer is strong, well documented marketing/BD processes.
Optimizing the Way Your Team Works
In many firms, marketing/BD processes are based on individuals’ knowledge of their jobs. When key people leave, the team has to figure out how to absorb their work. Without proper planning and documentation, steps get missed. Redundancies and duplications emerge. Sometimes no-one recognizes that the entire process has become obsolete.
Calibrate Strategies can help your team clarify, simplify and document the key business processes they use every day. Our expert process consultants will:
- Help you identify the highest impact processes for optimization.
- Map the current state of your key processes, including redundant steps and unnecessary touch points.
- Design streamlined business processes to increase throughput and reduce errors.
- Apply technology to automate manual processes.
- Document new business processes and train staff on applying them.
How You Benefit
We work shoulder to shoulder with your team members to understand their pain points and blockages.
Our process management experts are trained to spot issues in marketing/BD processes. They have see the same problems many times before, and have a toolkit of solutions available.
Increased Capacity; Reduced Cost
Optimizing your team’s processes can free up time for for more value-adding work, as well as reducing the cost of carrying out repetitive tasks.
Digital Transformation for Law Firm Marketing Team
The first-chair marketing leader of an Am Law 100 firm was concerned about how the firm handled digital marketing tasks.