Calibrate’s white paper outlines the best practices that leading law firms are applying to optimize their investment in marketing technology.
Many law firms recognize the fundamentals for success in marketing technology, including:
- determining an overall vision and strategy
- improving the quality of marketing data
- standardizing processes
- realizing value from previously committed investments
Fewer firms have made the investment to co-ordinate the interlocking parts of their marketing technology stacks to operate as efficiently as possible. Only a very few leading firms have successfully aligned their marketing technology, processes, people and data to drive business results.
What do these leading firms look like? Download our white paper to find out.