Featured In

The Call for Universal Inclusion
Law Firm Culture and Marketing –
And How to Market Law Firm Culture
Revenue Enablers™ on Vertex Advisors’ Podcast
Taking the Interview Virtual
How to Build Your Dream Network
Recalibrating Your Law Firm to Run Like a Business

Inclusion in Law Firms Should Be About Everyone—Not Just Lawyers
(The American Lawyer)
Six Steps for Law Firms Looking to Improve Their Culture
(Law 360)
World-Class Marketing: A Law Firm Call to Action
(Bloomberg Law)
How to Search for a Transformational Law Firm COO
(Law 360)
Don’t Let the “C” in C-Suite Stand for Complacency
(The American Lawyer)
Talent is Your Biggest Asset — All of the Talent
(The American Lawyer)
How to Build a Star-Studded, Long-Tenured Marketing Team
(Law Journal: Marketing the Law Firm Newsletter)
Reduce CMO Churn by Getting the Hiring Process Right
(Best Practices in Law Firm Marketing and Business Development)
Digital Marketing Strategy for Law Firms
(New York Law Journal)
Please Step Forward: Claiming Your Place as a Leader


CEO, Founder

Jennifer prepares today’s law firms for tomorrow’s legal marketplace. She calls upon nearly 20 years of experience inside, and as a consultant to, law firms to deliver industry-leading strategy and executive search services.

Law firms around the world rely on Jennifer to find sophisticated talent – impact players who will bolster their brands and bottom lines. Legal marketing teams rely on Jennifer for the tools and training they need to drive performance and ROI.

As the driving force behind the Revenue Enabler movement, Jennifer is passionate about eliminating the ‘non-lawyer’ phrase and mentality. She speaks and writes on the topic regularly, and she guides Calibrate Strategies’s consulting services and product development.

Insider Knowledge

Jennifer spent six years in lawyer recruitment and marketing at an Am Law 100 firm, and she has held numerous leadership positions within the Legal Marketing Association including currently serving as Secretary of the International Board of Directors. This positioning gives her a competitive advantage that saves her clients time and energy.

Cross-Industry Connectivity

Jennifer monitors the business world for trends and best practices that can help law firms innovate. She has cultivated a vast network of leaders from industries spanning professional and financial services, university educators, and key stakeholders in Fortune 100 companies. Jennifer’s networking abilities were featured in a case study in J. Kelly Hoey’s 2017 book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World.

Recognized Expertise

In October 2017, Jennifer was inducted into the College of Law Practice Management, which recognizes distinguished leaders in the profession and in 2020 was appointed to the Board of Trustees. She also is a Fellow of the ALM Intelligence Program.

In 2020, Jennifer was named as a Global Top 100 Leader in Legal Strategy and Consulting by LawDragon.com.


Jennifer earned a bachelor’s degree from Baylor University and lives in Austin, Texas with her two children.

Insights from Jennifer


With Tech at Their Disposal, CMOs Are Driving Revenue Growth

| Articles, Calibrate Strategies News, Jennifer Johnson | No Comments
Over the last several months, a new narrative has emerged. Law firms have turned bullish toward investments in marketing and…

Webinar: Budget Strategies for 2022

| Being a Leader, Calibrate Strategies News, Future of the Legal Profession, Jennifer Johnson, Webinars | No Comments
Join Calibrate's Jennifer Johnson and other industry experts for a  Law.Com webinar on budgeting and forecasting for 2022. Law firms…
Digital Marketing Survey

Law Firm Marketing/BD Department Size Study

| Calibrate Strategies News, Jennifer Johnson, Market Trends, Marketing Operations | No Comments
Calibrate Strategies, in partnership with our UK affiliate Totum Partners, surveyed first-chair Marketing and BD leaders at 127 law firms…
Talent Retention Strategies

Calibrate Named as a Top 100 Leader in Legal Consulting for 2021

| Calibrate Strategies News, Jennifer Johnson, Press Releases | No Comments
Calibrate Strategies CEO Jennifer Johnson has been recognized as a 2021 Top 100 leader in legal consulting by LawDragon.com. The…