Skip to main content
Calibrate Founder and CEO Jennifer Johnson comments on the marketing leadership life cycle in this Law.Com article.

Jennifer Johnson

Jennifer Johnson

“When Jennifer Johnson made the change from law firm marketing to recruiter in 2004, there was a buzz about the so-called life cycle for law firm marketing professionals.

“There was a rumor that it was an 18 months turnover,” Johnson, CEO of Calibrate, told the Mid-Market Report in a recent interview.

The average is longer than that, at least more recently.  A study of Am Law 200 firms conducted by Calibrate using data as of 2017 from LinkedIn, set the average tenure at five years and eight months for “first chair” marketing professionals – those in “chief” or “director” roles.

Still, with a handful of very long-tenured people at some Am Law 200 firms skewing the data to some extent, the true average might be closer to three years, Johnson estimated.

All those averages are longer than the once-rumored 18 months, but perhaps they are shorter than law firms would like them to be.”

View the article at Law.Com (subscription required) or click the button below to download a courtesy copy.

Related Calibrate Insights

Digital Marketing Survey

Law Firm Marketing/BD Department Size Study 2022

| Business & Competitive Intelligence, Calibrate News, Market Trends, Press Releases | No Comments
In January 2022 Calibrate surveyed first-chair Marketing and BD leaders at 80 law firms in the US and Canada. The…

Midsize Firm Marketers Individualize Digital Business Development

| Articles, Calibrate News, Jennifer Johnson, Market Trends, Marketing Operations | No Comments
A differentiated digital content strategy and client experience is crucial for midsize firms, especially if another COVID variant ruins their…

Podcast: How to Best Utilize Your Firm’s Marketing Team

| Building a Team, Calibrate News, Jennifer Johnson, Market Trends, Marketing Operations, Podcasts | No Comments
The future of legal marketing is "team-oriented" and change starts in the room where strategies are developed.  In this episode…
Staffing Shortage

Law Firms are Struggling With Staff Shortages. Competitive Pay Alone Won’t Help

| Jennifer Johnson, Market Trends | No Comments
Firms, facing worker competition from other industries, are scrambling for marketing, communications, IT and other business professionals. In an American Lawyer…