Calibrate is pleased to provide the results of our 2017 research study, sponsored in partnership with UK’s Totum Partners, which evaluates the maturity of Marketing Operations at law firms in North America and the UK.
Through the use of data, analytics, technology and process management, Marketing Operations seeks to increase marketing / BD efficiency and organizational agility and to measure how the function supports revenue growth.
Calibrate’s Law Firm Marketing Operations Index (MOI) maps the maturity of Marketing Operations at participating law firms across seven dimensions:
- Business Alignment and Accountability
- Performance Management
- Data
- Business Processes
- Revenue Enablement
- Systems and Technology
- Talent and Knowledge
This research benchmarks law firms against a common set of leading business practices used by high-performing marketing and business development organizations across all major industries.
Get your copy of the 2017 Marketing Operations Index Findings Report.
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Didn’t have an opportunity to participate? Contact us to learn how you can be involved in a future study or to learn more about the research.
